Dr. Ahmed Tolba is the Chair and Associate Professor of Marketing, School of Business at the American University in Cairo. He is also the founder of El-Khazindar Business Research and Case Center (KCC), which is the first center in the Middle East and North Africa region that focuses on developing world-class refereed case studies. He was awarded his Ph.D. from the George Washington University in 2006; his MBA & B.Sc. from AUC in 1997 & 2001 respectively.