Dr. Ahmed Tolba is the Chair and Associate Professor of Marketing, School of Business at the American University in Cairo. He is also the founder of El-Khazindar Business Research and Case Center (KCC), which is the first center in the Middle East and North Africa region that focuses on developing world-class refereed case studies. He was awarded his Ph.D. from the George Washington University in 2006; his MBA & B.Sc. from AUC in 1997 & 2001 respectively.
His research focuses on Brand Equity, Innovation Marketing, Online Marketing, Nation Branding, Social Marketing and Entrepreneurship. He published in leading academic journals and conferences. He also co-authored the leading textbook “Principles of Marketing: Arab World Edition” with marketing gurus Philip Kotler and Gary Armstrong.
He taught a variety of courses at the George Washington University (GWU) and the AUC at both undergraduate and MBA levels. Courses include Principles of Marketing, Marketing Research, Advanced Marketing Research, Consumer Behavior, Marketing Management, International Marketing, Marketing Information Systems, Marketing Strategy, Strategic Brand Management, and Business Cases & Consultancy Applications. He received the American University in Cairo’s Teaching Excellence Award (June 2010) and the School of Business Teaching Award (May 2009).
He conducted various Executive Education programs to local and regional clients in for several institutions, covering the topics of Business Strategy, Marketing Management, Marketing Research, Strategic Brand Management, Marketing Strategy, Sales Forecasting, Integrated Marketing Communications, and Entrepreneurship.
His professional experience includes four years at Procter & Gamble Egypt. He was also responsible for several internal training and development programs, such as Leadership, Individual Effectiveness, and Finance for Non-Finance Managers. He also acted as a consultant for several local firms including Wadi Degla (Marketing Director), Net Signature, El-Rashad Asset Management, GMC, Taki, and Engineering Consultants Group (ECG); among others.